Helping Generation X Get Their Spark Back

Why Life Coaching Is Right For You

Maybe you are questioning why you haven’t accomplished what you had hoped for. Maybe you know you want to change things in your love life or career, but you’re worried about losing all the years you have invested up until now.

Or maybe things are ‘fine,’ but something just doesn’t seem quite right.

The good news is, it doesn’t have to be this way. There will be a bit of work to change it, but you can absolutely get off auto-pilot and put the spark back into what matters most.

The rest of your life is far from being set in stone. In fact, it is full of possibility – the first half of your life was merely the dress rehearsal getting you ready for the big show.

Some people may disagree. They’ll tell you to play it safe, or settle, and to hold on to what you have.

But does that feel right to you? When it doesn’t feel right, it probably isn’t right.

And you don’t have to listen to them. We’re the Generation that doesn’t like being told what to do, remember?

Research has shown that people in our age group score higher on verbal & numerical ability, reasoning, and verbal memory than when we were 25.


In fact, the Institute of Cognitive Neuroscience in London states that our brain may not have fully developed until our late 40’s!

From a cognitive standpoint you’re just starting to peak now. You are now armed with more knowledge and experience than the Millennials behind you, more energy than the Baby Boomers that preceded you, and plenty of time to create the career and relationships that you want.

If ever there was a perfect time to make changes, this is it!

My name is Keith Clarke, and I work with Generation X clients who want to take responsibility for and control of their lives. Clients who are prepared to create a life with meaning and purpose that ensures they are fulfilled. Clients who don’t wait for someone else to tell them what to do, because they don’t like being told what to do!

I work with Generation X’ers, like you, who wish to use that fierce independence that you developed growing up and that sense of freedom and autonomy – helping you to enjoy the work you do, love your relationship, have the life you want, and to have as much fun as possible while you do it.

How did I wind up working with Gen X’ers? Well, it actually all started at a traffic light…

“Would you be interes…?”

It was 2004. People had been confiding in me for a while now. I found a growing passion for helping people through life the more I listened to them.

So after over a decade as a manager in the corporate world, it was time for something different. I made my way to speak with a counsellor to figure out the best approach to become a counsellor myself.

She had two pieces of advice for me. First, start getting back into studying again to prepare for all the work involved. Second, move into a field that was more people oriented, such as Human Resources.

I thanked her for her time and left. How the hell was I going to make that happen?

bluetooth-earpiece2The last thing you want on your ride home from a conversation about how to leave your career behind is a call from your boss. I almost didn’t answer it while I was stopped at a traffic light, too busy ruminating over how I was going to make this all work.

Reluctantly I set aside my thoughts for a moment, momentarily defeated as I answered on my hands-free.

After the pleasantries, my boss gave me the news:

“Things aren’t really working out with the current Human Resources Manager,” he said. “I know from our personal development discussions you have an interest in this area and you have already worked on a lot of projects with Human Resources. I would like to put you forward for the role. Would you be interes…?”

I had blurted out “YES, ABSOLUTELY!” before he had even finished the sentence. This thing called life had just swung open a huge door.

I got the job, and spent four years studying. I achieved a First in my degree in Human Resources Management. I moved on to a bigger and better job, and a bigger and better salary too.

I got married (again). I bought a house. Life was good… for a little while.

[Editor’s note – “Whoa, wait! Back up. Did you just say you’ve been married twice?”]

Yup, that’s right. Past tense.

[Editor’s note – “So what the hell do you know about relationships? How can you help if you’re such a failure?”]

Well firstly, I’m not. And neither are you.

It is precisely because of what didn’t work out in my previous relationships that made this subject so fascinating to me. Failed or rocky relationships are just the experiences we have on the path to our final ideal relationship. It does not mean we have failed as people. We learn as we go, just as long as we don’t keep making the same mistakes.

I went to counselling and I hired a coach. I’ve researched, read books, and attended webinars. Everything I found came back to the same thing: focusing and working on myself. Not that every partner I had was perfect, and it wasn’t all me either, but you can’t change other people. So I worked on the only thing I could change. Me.

As your coach, helping you find yourself and figure out what you want is my specialty. When it comes to relationships, the work we’ll do together revolves around you getting the clarification, confidence, and strength to have the relationship you really want and deserve. The end result is the removal of insecurity and hopelessness, replaced with a beautiful new path forward towards better relationships filled with love and happiness.

Join your fellow Gen Xer’s who are on a mission to get more out of their relationships, careers, and life.

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And now we return to the story: Life was supposed to be good with my great HR position, the bigger salary, and nice house. Wasn’t it?

It was for a short time… until I recognized I had forgotten why I started down this road in the first place.

Instead of focusing on helping people, I was lost chasing money and job titles.

Once again, here I was climbing up the corporate ladder when I needed to be stepping down!

With changes in my personal life shaking me up, I was forced to re-examine all areas of my life and look at other options.

I stumbled across Life Coaching soon after and realized that it embodied the things I enjoyed and excelled at over the past 20 years. It brought everything I was looking for together. I knew that this was my purpose and it resonated with me to my core.

I enrolled in a Life & Business Coaching Course. I struggled on with my day job during the process, but I was committed to going down this path.

A few months after finishing the course my job was gone! I was told my role was being absorbed as part of a global corporate re-structure. This had never happened to me before.

This was the moment I chose to throw everything I had into my dream. Since then, I’ve used all my experience and training as a full time Relationship & Career Coach for members of Generation X. Combining my professional training with all my personal lessons and life experiences gives me a unique insight into the challenges my clients are facing.

As a member of Generation X, you know just how many twists, turns, ups, and downs life can throw at you. Like you, I’ve had a number of different jobs. I have dabbled and I have succeeded in different areas. I’ve had my share of relationships across the years: the good, the bad, and the ugly. I’m the proud father of two amazing children.

keith-sitting-shadowI am a fully qualified Life & Business Coach and went through an intense hands-on study programme with the Irish Lifecoach Institute. I am a member of the Chartered Institute for Personnel and Development (Professional HR Body).

I have 15+ years’ experience in helping people reach goals and work through Personal Development Plans thanks to my Management and Human Resources roles. And I have been working closely with one of the top life coaches in the US for the past year and will continue to do so.

I work with clients who have had change forced upon them as well as those who are ready to instigate change themselves, no matter how big or small.

One thing for sure is that change is coming either way. As members of Generation X, we understand that better than anyone else.

The only question is, do you want to wait for it to happen to you, or would you rather make it happen on your own terms?